Key takeaways
- Every extra field can reduce conversion.
- Ask only for what you need first.
- Friction reduces inquiries.
Long forms usually hurt conversion. If the goal is to start a conversation, it is better to ask only for what is necessary.
Every extra field adds friction and can reduce the number of contacts. That is why it is worth checking which information is essential and which can be gathered later.
“If a form asks for more than a person is willing to give, conversion drops.
A simple improvement is to separate required fields from optional ones and make the value of completing the form obvious.
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Talk about your projectLess friction usually means more responses.